MKT 452 - Marketing Research and Design

Credit Hours: 3

Covers defining, developing, and conducting marketing research, including the cultivation of critical thinking skills necessary to help determine an organization’s competitive position and enhance the efficiency of products and services. Provides experience in research techniques including questionnaire design, focus groups, observational research, testing/sampling, results analysis, and statistical analysis of collected data.

Prerequisite: MKT 221
Corequisite: BUS 351 (May be taken as a prerequisite)

Course Fee: Yes