Feb 10, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MKT 231 - Creativity and Innovation


Credit Hours: 3

Explores concepts of creative thinking and innovative decision making. Focuses on creative problem solving of marketing, public relations, and advertising situations, the marketing of new innovations, and exploration of the entrepreneurial stage of the product life cycle.

Course Fee: Yes



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