Digital Communication and Marketing (B.A.)

Location(s): Campus

Print Degree Planner (opens a new window) |

Major Courses

APR 309 - Advertising Strategies Credit Hours: 3
APR 311 - Corporate Communication Credit Hours: 3 *
COM 100 - Introduction to Communication Credit Hours: 3
COM 110 - Communication Technology Credit Hours: 3
COM 212 - Rhetoric Credit Hours: 3 (see General Education below) ^π
COM 214 - Communication Theory Credit Hours: 2
COM 317 - Digital Influence Credit Hours: 1
COM 324 - Web Content and Management Credit Hours: 3 *
COM 354 - Applied Social Media Credit Hours: 3
COM 399 - Communications Portfolio Credit Hours: 1
COM 404 - Persuasion Credit Hours: 3
COM 415 - Design Thinking Credit Hours: 3 *
COM 450 - Internship Credit Hours: 1-4
COM 480 - Senior Seminar Credit Hours: 1 *
MKT 221 - Principles of Marketing Credit Hours: 3
WRT 216 - Writing for the Media Credit Hours: 3

Digital Communication and Marketing Major Credit Hours 39

General Education

Community of Learners Core Courses

COR 100 - Life In Community Credit Hours: 2 +
COR 200 - Christ, Culture, and Diversity Credit Hours: 2 +
COR 374 - Preparing for Cross Cultural Studies Credit Hours: 1 +
COR 375 - Cross Cultural Studies Credit Hours: 3 +
COR 300 - Christian Faith and Community Credit Hours: 2
COR 400 - Christian Life and Vocation Credit Hours: 2

Biblical Studies Courses

BIB 217 - Survey of the Old Testament Credit Hours: 3 +
BIB 218 - Survey of the New Testament Credit Hours: 3 +

Liberal Arts Skills Courses

ENG 104 - College Writing Credit Hours: 3 ^*
ENG 304 - Writing and Research Credit Hours: 3 ^*#
HPR 101 - Personal Fitness and Wellness Credit Hours: 2
COM 212 - Rhetoric ^π (Speech requirement. See Major courses)

Liberal Arts Pathways Courses

Art Pathway - See General Education Requirements - Main Campus 2 Credit Hours
History Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Literature Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Mathematics Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Music Pathway - See General Education Requirements - Main Campus 2 Credit Hours
Philosophy Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Science with Lab Pathway - See General Education Requirements - Main Campus 4 Credit Hours
Social Science Pathway - See General Education Requirements - Main Campus 3 Credit Hours

General Education Credit Hours 49

Elective Credit Hours 34

B.A. in Digital Communication and Marketing Total Credit Hours 120

Symbol Key

^ Grade of “C” or better required.
* This course has a prerequisite.
# Possible waiver by exam.
π A major course that meets a General Education requirement.
+ Possible waiver with a specified number of transfer credits upon first-time admission.

Digital Communication and Marketing Program Learning Outcomes

This program prepares students to use a variety of media to persuade others in creative and effective ways. Most classes include client-facing projects that contribute to a credible, creative portfolio of students’ best work. A unique aspect of this program focuses on ethical persuasion that serves the interest of others. This major prepares students for careers in advertising, public relations, creative strategy, social media management, corporate communication, non-profit leadership, and others.

COM 212 Rhetoric Requirement for Transfer Students

Students who transfer to SAU or who transfer from a different major at SAU to the digital communication and marketing major and have previously taken a public speaking course may fulfill the COM 212 - Rhetoric requirement with the public speaking course and by taking the 1 credit hour COM 232 - Readings in Rhetoric course.

Program Progress Check

Student progress will be assessed by the department at both the freshman and sophomore levels (first year for transfer students). Students must have a 2.5 cumulative GPA and pass the progress check to continue in the program.

Extracurricular Opportunities

Students have the opportunity to participate in student media including the SAU Pulse and The Arbor. Students may also create content for clients, chapel, and short films, as well as promote department and campus events. Students may choose to participate in Enactus, the Let’s Network event, and the Social Etiquette Dinner.

Study Abroad

Students may substitute coursework from certain off-campus semester or semester abroad programs. Admission to these programs may require applications. Students should consult their academic advisor before proceeding with the application process and to determine which requirements can be satisfied through these programs.

Program Oversight

The digital communication and marketing major is overseen by the Department of Communication. Courses with APR, COM, SPE, and WRT numbers are administered by this department. Questions about the major should be directed to the department chair.