B.A. in Digital Communication and Marketing Total Credit Hours 120
Symbol Key
^ Grade of “C” or better required.
* This course has a prerequisite.
# Possible waiver by exam.
π A major course that meets a General Education requirement.
+ Possible waiver with a specified number of transfer credits upon first-time admission.
Digital Communication and Marketing Program Learning Outcomes
This program prepares students to use a variety of media to persuade others in creative and effective ways. Most classes include client-facing projects that contribute to a credible, creative portfolio of students’ best work. A unique aspect of this program focuses on ethical persuasion that serves the interest of others. This major prepares students for careers in advertising, public relations, creative strategy, social media management, corporate communication, non-profit leadership, and others.
COM 212 Rhetoric Requirement for Transfer Students
Students who transfer to SAU or who transfer from a different major at SAU to the digital communication and marketing major and have previously taken a public speaking course may fulfill the COM 212 - Rhetoric requirement with the public speaking course and by taking the 1 credit hour COM 232 - Readings in Rhetoric course.
Program Progress Check
Student progress will be assessed by the department at both the freshman and sophomore levels (first year for transfer students). Students must have a 2.5 cumulative GPA and pass the progress check to continue in the program.
Extracurricular Opportunities
Students have the opportunity to participate in student media including the SAU Pulse and The Arbor. Students may also create content for clients, chapel, and short films, as well as promote department and campus events. Students may choose to participate in Enactus, the Let’s Network event, and the Social Etiquette Dinner.
Study Abroad
Students may substitute coursework from certain off-campus semester or semester abroad programs. Admission to these programs may require applications. Students should consult their academic advisor before proceeding with the application process and to determine which requirements can be satisfied through these programs.
Program Oversight
The digital communication and marketing major is overseen by the Department of Communication. Courses with APR, COM, SPE, and WRT numbers are administered by this department. Questions about the major should be directed to the department chair.