Marketing (B.S.)

Location(s): Campus

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Major Courses

ACC 221 - Principles of Accounting I Credit Hours: 3
ACC 222 - Principles of Accounting II Credit Hours: 3 *
BUS 107 - Biblical Foundations of Leadership and Ethics Credit Hours: 3
BUS 271 - Business Law I Credit Hours: 3
BUS 351 - Statistics Credit Hours: 3 (see General Education below) *π
BUS 354 - Statistical Applications for Business Credit Hours: 1
BUS 450 - Internship Credit Hours: Variable up to 12 (3 credit hours required)
ECN 221 - Introduction to Microeconomics Credit Hours: 3 (see General Education below) *π
MKT 207 - Advertising Credit Hours: 3
MKT 221 - Principles of Marketing Credit Hours: 3
MKT 275 - Sales Credit Hours: 3
MKT 340 - Consumer Relations Credit Hours: 3
MKT 341 - Retailing Credit Hours: 3
MKT 347 - Public Relations Credit Hours: 3
MKT 452 - Marketing Research and Design Credit Hours: 3
MKT 461 - Marketing Strategy Credit Hours: 3
Choose one of the following
COM 110 - Communication Technology Credit Hours: 3
ART 272 - Introduction to Graphic Design Credit Hours: 4
Choose at least 6 credit hours from the following
APR 309 - Advertising Strategies Credit Hours: 3
APR 311 - Corporate Communication Credit Hours: 3 *
BUS 403 - Argument and Persuasion for Business Credit Hours: 3 (OR COM 404 - Persuasion ) *
BUS 426 - Operations and Supply Chain Management Credit Hours: 3
BUS 325 - Principles of Management Credit Hours: 3
FIN 362 - Principles of Finance Credit Hours: 3 *
IBS 223 - Biblical Foundation of International Business Credit Hours: 3
IBS 305 - Principles of International Business Credit Hours: 3
WRT 216 - Writing for the Media Credit Hours: 3

Marketing Major Credit Hours 57

General Education

Community of Learners Core Courses

COR 100 - Life In Community Credit Hours: 2 +
COR 200 - Christ, Culture, and Diversity Credit Hours: 2 +
COR 374 - Preparing for Cross Cultural Studies Credit Hours: 1 +
COR 375 - Cross Cultural Studies Credit Hours: 3 +
COR 300 - Christian Faith and Community Credit Hours: 2
COR 400 - Christian Life and Vocation Credit Hours: 2

Biblical Studies Courses

BIB 217 - Survey of the Old Testament Credit Hours: 3 +
BIB 218 - Survey of the New Testament Credit Hours: 3 +

Liberal Arts Skills Courses

ENG 104 - College Writing Credit Hours: 3 ^*
ENG 304 - Writing and Research Credit Hours: 3 ^*#
HPR 101 - Personal Fitness and Wellness Credit Hours: 2
Speech See General Education Section for approved courses Credit Hours: 2 ^

Liberal Arts Pathways Courses

Art Pathway - See General Education Requirements - Main Campus 2 Credit Hours
History Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Literature Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Mathematics Pathway - BUS 351 - Statistics (see Major courses)
Music Pathway - See General Education Requirements - Main Campus 2 Credit Hours
Philosophy Pathway - See General Education Requirements - Main Campus 3 Credit Hours
Science with Lab Pathway - See General Education Requirements - Main Campus 4 Credit Hours
Social Science Pathway - ECN 221 - Introduction to Microeconomics (see Major courses)

General Education Credit Hours 45

Elective Credit Hours 18

B.S. in Marketing Total Credit Hours 120

Symbol Key

^ Grade of “C” or better required.
* This course has a prerequisite.
# Possible waiver by exam.
π A major course that meets a General Education requirement.
+ Possible waiver with a specified number of transfer credits upon first-time admission.

Marketing Learning Outcomes

Students in the marketing major will demonstrate effective skills in generating and supporting important market exchanges between customers and for profit or nonprofit organizations. Students will analyze various marketing strategies. Students will apply marketing research and strategies to create marketing plans. Marketing majors will demonstrate analytical and creative thinking in designing appropriate marketing mixes for the business environment. Students will articulate an understanding of overall ethics in strategic marketing. Graduates of the marketing major will be prepared for a career in marketing related positions.

Program Oversight

The marketing major is overseen by the Gainey School of Business. Courses with ACC, BUS, ECN, ENT, FIN, IBS, MGT, MIS, and MKT numbers are administered by this school.